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12.2008

Massachusetts Beverage Business

archivedBrandNews

ABSOLUT VODKA will be wrapped for the holidays in complimentary disco ball packaging that can also double as an actual mobile disco ball.  To support the effort Absolut is hearkening back to the days of Studio 54 and dedicating the season to the “inner boogie”, and the notion that every celebration deserves a little style, sparkle and shine.  Retail is $19.99 for a 75Oml and $26.99 for a 1L bottle.

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