subscribe

Subscribe

ourdepartments

sitesearch

01.2009

Massachusetts Beverage Business

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

archivedBrandNews

CRUZAN RUMS

Beam Global Spirits & Wine has added Cruzan Rum to its portfolio.  This 25O-year-old brand joins the Beam Global family with a new logo and sleek bottle shape.  The Cruzan portfolio consists of a light rum several dark rums and a single barrel, which have been produced on the island of St. Croix since 176O.  Additionally, there are ten flavored rums infused with extracts, such as vanilla, coconut, mango, and raspberry.  The bottles of flavored rum will now be frosted and merge the old packaging with a more premium image.  The flavored rums will debut their new faces in February.  Cruzan is available in 5O ml, 2OO ml, 375 ml, 75O ml, 1L,
and 1.75L bottles.

Back to the top »