Massachusetts Beverage Business


Sauza Tequila Tres Generaciones

This line of super premium triple-distilled tequilas is being relaunched with new packaging for its Plata Reposado and Añejo marques.  While keeping its signature shape, the new packaging tells the brand’s story through the craftsmanship of its founders and the tequila-making process in a modern and stylish way.  The front label features medallions of the three founding Dons of Sauza (Don Cenobio, Don Eladio and Don Francisco Javier) and the date of 1873 when Don Cenobio founded La Perseverancia, the Sauza family distillery.  The Sauza family crest adorns the neck while the back of the bottle has engraved agave leaves.  The bottle is topped with a wood and cork bottle stopper.  The new bottles and labels will be available in 5Oml, 375ml and 75Oml sizes.   
The brand is also launching its Tres Generaciones Society.  Those joining the Society can log onto the new Tres Generaciones micro site, to share their exclusive knowledge and wisdom and learn more about Tres Generaciones, upcoming Society events and news.  To help revitalize the lost practice of sharing wisdom and knowledge for the next generation, Tres Generaciones will be honoring Three Generations of distinctive achievers in key industries across the country throughout 2OO9.

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