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03.2009

Massachusetts Beverage Business

archivedBrandNews

ABSOLUT MANGO

This is the tenth flavor to join the Absolut Vodka lineup.  Aromatic and juicy with a fruity taste it has the pronounced and genuine character of ripened mango.  Like all Absolut flavors, Absolut Mango is made from all-natural ingredients and contains no sugar and no added preservatives.  World famous for its iconic bottle, the new packaging reinforces its strong heritage in the field of design.  The bottle design is artistic and asymmetrical, with a strong visual concept.  It has more transparent glass than previous flavors and the decoration consists of mango fruit contours gathered in groups around the bottle.  The colors – shades of green, red and yellow combined – are chosen to reflect all characteristics of the fruit.  To support the launch, Absolut will host on-premise tasting events in key markets. POS materials will include table tents, banners, branded tasting cups and themed give-aways.  Suggested retail is $19.99 per 75Oml.

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