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05.2009

Massachusetts Beverage Business

archivedBrandNews

ABSOLUT VODKA RAINBOW BOTTLE

This limited-edition Pride bottle marks the 4Oth anniversary of the Stonewall Riots and pays special tribute to four decades of gay pride.  The special bottle package which features a rainbow design that has become an iconic symbol of gay pride, honors the men and women who stepped out of the bars and fought back on the streets of New York City’s West Village during the summer of 1969.  Since 1981, Absolut has been honoring pride and celebrating the achievements of the LGBT community.  Now it has become the first spirits brand to offer an LGBT-specific bottle at retail stores.

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