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05.2009

Massachusetts Beverage Business

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archivedBrandNews

PERNOD “HOMMAGE A PICASSO”

The Pernod 8O Proof aperitif will be taking on a slightly modified look with a special “Hommage a Picasso” commemorative label.  This limited edition label honors the strong relationship between Pernod and the arts and will be featured at several Picasso exhibits taking place in the US including the exhibit at the Gogosian Gallery in New York that runs through June 6.  The cases will be a simple swap-in keeping the same SKU # for both bottle and shipper.  The product and specs all remain the same as current Pernod Classic.  A product sheet and shelf talker art will be made available.

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