Hypnotiq is launching a new package design. The bottle evolution is a clean presentation of the brand name and ingredients and is highlighted by the trademark Hpnotiq swirl. The back of the bottle now provides an expanded variety of cocktail suggestions. The brand will be maintaining the frosted blue glass and premium capsule. The new packaging coincides with the launch of a new marketing program for Hpnotiq: “Girls Night Out”. The concept will feature an on- and off-premise marketing mix with support elements delivered via high-energy promotions, POS and print, online and radio advertising.