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06.2009

Massachusetts Beverage Business

archivedBrandNews

BEEFEATER 24

This new release from Beefeater contains a blend of 12 natural botanicals sourced from around the world including hand-prepared grapefruit, bitter almond, orris root, and Seville orange peel.  Accents of rare Japanese Sencha Tea and Chinese Green tea create a balanced, multi-layered gin.  Distilled in London, Beefeater 24 takes its name from the unique 24-hour steeping process.  It is the creation of Desmond Payne, the world’s most experienced Gin Master Distiller.  Drawing on his 4O years of distilling expertise, Payne spent 18 months perfecting the recipe.  In addition to different botanicals, Beefeater 24 is “cut” earlier during distillation to retain its freshness and vitality.  This means that only the heart of the distillation is used.  The first and last elements of distillation – the heads and tails – are discarded.  Prior to launching Beefeater 24, Payne and Beefeater worked with mixologists, such as Gary Regan, Sasha Petraske and Nick Strangeway, to develop cocktail recipes to enhance the spirit’s botanicals.  Available from United Liquors.

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