subscribe

Subscribe

ourdepartments

sitesearch

08.2009

Massachusetts Beverage Business

archivedBrandNews

Powers Gold Label Irish Whiskey

Powers has unveiled a new look for its 75Oml and 1L packages.  The new label design incorporates premium cues to help reinforce the quality credentials of its flagship Gold Label product.  The front label lettering has been simplified and contemporized to be more distinct and new metallic gold color and stronger gold borders help communicate the premium quality and craftsmanship of the whiskey.  The lower front label previously dark gold in color, introduces a black, more sophisticated look.  Available from United Liquors.

Back to the top »