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10.2009

Massachusetts Beverage Business

archivedBrandNews

HIRAM WALKER GINGERBREAD and PUMPKIN SPICE LIQUEURS

These two all-natural liqueurs are returning for a limited seasonal release.  The Gingerbread, which is the first and only nationally available gingerbread liqueur, has a rich, nutmeg color and flavorful blend of brown sugar, ginger, vanilla, and spice.  The Pumpkin Spice has the taste of vanilla, graham cracker and pumpkin pie, and, like Gingerbread, pairs well with a wide range of spirits to create holiday cocktails.  The relaunch will be supported with on- and off-premise POS materials including dual recipe neckers/tear pads, case talkers, 4-bottle counter units, table tents, posters, and a bartender recipe guide.  Gingerbread and Pumpkin Spice will be available in both a 75Oml and 1L size.  The suggested retail price is $8.99 to $11.99 for a 75Oml.  Available from United Liquors.

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