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11.2009

Massachusetts Beverage Business

archivedBrandNews

TEQUILA EL JIMADOR AÑEJO

This tequila has a new design that aligns its look with its Blanco and Reposado packages.  The look will feature the same tall, angular bottle as the other expressions and identical iconography of the Jimador on the label.  The biggest difference will be a silver background on the label.  To support the new package, “the 1OO% Agave, 1OO% Real” campaign will continue to run.  The campaign delivers the primary brand message: “In a world where everyone associates tequila with celebration, el Jimador is the most authentic tequila celebration”.  The bilingual campaign will include television, print, out-of-home, POS and interactive.  Available from Horizon Beverage Company.

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