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01.2010

Massachusetts Beverage Business

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archivedBrandNews

EL JIMADOR NEW MIX
This line of ready-to-drink cocktails in a can has been launched in the US.  Made with el Jimador Tequila, New Mix will come in three cocktails: the Paloma, the Margarita and the Spicy Mango Margarita.  Each cocktail comes in a 12-ounce can at 5% ABV.  With the launch, New Mix has a new look and an ad campaign is introducing the brand.  Available in Massachusetts in February in single serving or four-pack cans from Horizon Beverage Company.

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