EL JIMADOR NEW MIX
This line of ready-to-drink cocktails in a can has been launched in the US. Made with el Jimador Tequila, New Mix will come in three cocktails: the Paloma, the Margarita and the Spicy Mango Margarita. Each cocktail comes in a 12-ounce can at 5% ABV. With the launch, New Mix has a new look and an ad campaign is introducing the brand. Available in Massachusetts in February in single serving or four-pack cans from Horizon Beverage Company.