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03.2010

Massachusetts Beverage Business

archivedBrandNews

ABSOLUT BERRI AÇAÍ
The eleventh addition to the Absolut Vodka portfolio, Berri Acai is a blend of acai, blueberry and pomegranate flavors.  Made from all-natural ingredients with no sugar and no added preservatives, it has a ripe berry flavor with a tangy, natural sweetness.  To support the launch, Absolut will run consumer and trade ads including print, out-of-home and online executions.  At retail, POS materials will range from posters, banners and dummy bottles to 5Oml displays, ceiling danglers and sampling kits.  For on-premise, table tents, zester sets, posters, and coasters will announce the new flavor.  Sampling events (where legal) will feature signature cocktails such as the Absolut Berri Acai Sour.  Available in 1L, 75Oml and 5Oml sizes from Horizon Beverage.  Suggested retail is $19.99 for a 75Oml.

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