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03.2010

Massachusetts Beverage Business

archivedBrandNews

SAMUEL ADAMS LONGSHOT VARIETY PACK

The winners of the Sam Adams American Homebrew Contest are being featured in a variety six-pack available this April.  Winners New Hampshire resident Michael Robinson’s Old Ale and New Mexico resident Ben Miller’s Barleywine bested more than 13OO entries.  The Old Ale is a malty English-style brew with notes of dried fruit, nut, and caramel.  A slight bitterness balances the combination of five malts in this full bodied beer.  Light brown with reddish highlights and good clarity, the ingredients of this English-style brew are all American with the exception of the yeast which is distinctively English.  The Old Ale is 9% ABV.  The Barleywine is a dark red, flavorful brew with rich plum undertones to complement its caramel malt flavor.  A self-proclaimed “hop head”, Ben used several varieties of citrusy American hops in this beer, creating its resiny aroma followed by clean bitterness.  The six-pack will also feature Employee Homebrew Winner Jeremy White’s Saison. White channeled his love of Belgian beers to create his Saison, a classic Belgian-style brew.  The lighter-bodied beer is brewed with the Grains of Paradise spice.  The peppery flavor is complemented by a slightly sweet aroma with hints of vanilla and citrus.  The variety pack will include two bottles each of three winners and will be available in April for a suggested retail price of $9.99.  Available from Atlas Distributing, Burke Distributing, Commercial Distributing, L. Knife & Son, and Merrimack Valley Distributing.

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