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04.2010

Massachusetts Beverage Business

archivedBrandNews

FRÏS VODKA
CHERRY, BLUEBERRY and GRAPE
Flavored with all-natural ingredients, these new vodkas are made using the brand’s patented freeze distillation, continuous six-column process.  Packaging is simple and direct, complementing the base brand design.  The launch will be supported by national print and online advertising, focused trade public relations efforts including participation in tastings and reviews, and POS.  Suggested retail is $9.99 per 75Oml.  Available in 1.75L, 1L and 75Oml sizes from Horizon Beverage Company.

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