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05.2010

Massachusetts Beverage Business

archivedBrandNews

WOODFORD RESERVE 2O1O KENTUCKY DERBY BOTTLE
For the twelfth year in a row Woodford Reserve Bourbon has been selected as the “Official Bourbon of Kentucky Derby”.  This year’s commemorative bottle features the work of nationally-acclaimed, Louisville-based artist Jeaneen Barnhart.  The artist’s signature adorns the neck of the bottle, and an attached neck tag bears information about the artist and product.  Consumers can also enter the Woodford Reserve’s Kentucky Derby Sweepstakes – with a chance to win a VIP trip to the 2O11 Kentucky Derby –  by either registering their bottle’s unique number, printed on the neck label, or by entering any random five digit code at WellCraftedDerby.com.  They may also enter by mail.  Upon registering they will be given a randomly-generated post position, from 1 to 2O, for the 2O1O Kentucky Derby.  If the horse that starts from their assigned post position wins, he or she will be entered in the grand prize trip drawing.  Official rules are available on the website.  The contest ends May 1.  The limited edition liter-size bottle has a suggested retail price of $42.99.  Available from Horizon Beverage Company.

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