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06.2010

Massachusetts Beverage Business

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archivedBrandNews

BACARDI TORCHED CHERRY
The newest flavored rum from Bacardi is made with Barbados cherries (also known as Acerola) and an infusion of Torch Plant aloe, a South African plant.  The launch is supported with a national campaign including print advertising, digital, off-premise POS, and public relations.  Suggested retail is $13.99 for a 75Oml.  Also available in 1.75L, 1L, 375ml, 2OOml, and 5Oml sizes from Horizon Beverage Company.

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