subscribe

Subscribe

ourdepartments

sitesearch

06.2010

Massachusetts Beverage Business

archivedBrandNews

BACARDI TORCHED CHERRY
The newest flavored rum from Bacardi is made with Barbados cherries (also known as Acerola) and an infusion of Torch Plant aloe, a South African plant.  The launch is supported with a national campaign including print advertising, digital, off-premise POS, and public relations.  Suggested retail is $13.99 for a 75Oml.  Also available in 1.75L, 1L, 375ml, 2OOml, and 5Oml sizes from Horizon Beverage Company.

Back to the top »