BACARDI TORCHED CHERRY
The newest flavored rum from Bacardi is made with Barbados cherries (also known as Acerola) and an infusion of Torch Plant aloe, a South African plant. The launch is supported with a national campaign including print advertising, digital, off-premise POS, and public relations. Suggested retail is $13.99 for a 75Oml. Also available in 1.75L, 1L, 375ml, 2OOml, and 5Oml sizes from Horizon Beverage Company.