subscribe

Subscribe

ourdepartments

sitesearch

06.2010

Massachusetts Beverage Business

archivedBrandNews

BEEFEATER SUMMER EDITION GIN
This new, limited edition summer release is created with the 9 natural botanicals sourced from around the world that are used in Beefeater London Dry Gin, with three new additions: elderflower, black currant and hibiscus.  The aromas of summer flowers enhance Beefeater’s key-note citrus character and deliver a softer gin with a well-balanced taste of floral and herbal notes and just the right kick of juniper.  The Summer Edition Gin is 4O% ABV compared to Beefeater’s standard 47% ABV, leading to its softer, lighter style.  Available through the end of summer, the release will be supported with merchandising materials including case bins, shelf talkers, case cards, and drink recipe neckers.  Suggested retail is $19.99 for a 75Oml.  Available from United Liquors.

Back to the top »