Massachusetts Beverage Business

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Packaged in environmentally friendly 1.75L pouches, this new line of premixed drinks includes Caribbean Cosmo, Rum Punch and Tropical Mojito flavors.  Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles for easy pouring.  The Caribbean Cosmo is a blend of Malibu Coconut, lime, orange and cranberry flavors; Rum Punch Cocktail is made with Malibu Coconut and a blend of pineapple, banana, passion fruit, and mango flavors; and Tropical Mojito blends Malibu Coconut with mango, mint and kaffir lime flavors.  To support the launch, Malibu is offer specially designed POS materials including permanent display racks, cold box display enhancers and shelf talkers.  The brand will utilize a targeted public relations, social media and trade ad campaign.  Suggested retail is $19.99 for a 1.75L.  Available from United Liquors.

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