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07.2010

Massachusetts Beverage Business

archivedBrandNews

ESPOLÓN TEQUILA
After a three year hiatus, this 1OO% Weber Blue Agave super-premium tequila is returning to the US market with a new look and two marques: Blanco and Reposado.  The Blanco is clear with a platinum cast.  On the nose are aromas of delicate sweet agave, floral notes, tropical fruit, and lemon zest with a hint of pepper.  In the mouth there is a soft feel, light- to medium-bodied palate with bright agave flavor, and notes of pepper, vanilla bean and grilled pineapple.  An elegant, clean finish ends with a hint of spice.  The Reposado displays a rich, golden-hued color with aromas of spice, caramel and a hint of chocolate.  The expressive nose gives way to a round mouth-feel with a medium-dry, full-bodied palate including rich roasted agave, sweet tropical fruit and intense vanilla and brown spices.  The flavor finishes slowly with a sweet, spicy fade creating a reposado with añejo-like wood spiciness.  The packaging of the brand has been redesigned and repositioned.  The new label, done in block print artwork, features the characters of Guadalupe, Rosarita and the proud rooster, Ramón, reliving Mexico’s rich cultural stories.  Suggested retail price for both is $24.99 for a 75Oml.  Available from Horizon Beverage Company.

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