EVAN WILLIAMS CHERRY RESERVE KENTUCKY LIQUEUR
This new liqueur is a blend of extra-aged Evan Williams Bourbon with natural cherry flavor. To help merchandise the brand, the Cherry Reserve is supported by an array of retail promotional materials including a permanent wire rack and header card, shelf talkers, case cards, cold box clings and a 5Oml counter unit. On-premise POS including T-shirts and shot glasses will also be made available. There will be a targeted trade advertising schedule. All materials utilize the “Smooth Bourbon. Cherry Zing” tagline. Available in 75Oml and 5Oml sizes from MS Walker, suggested retail is $14.99 for the 75Oml.