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09.2010

Massachusetts Beverage Business

archivedBrandNews

EVAN WILLIAMS CHERRY RESERVE KENTUCKY LIQUEUR
This new liqueur is a blend of extra-aged Evan Williams Bourbon with natural cherry flavor.  To help merchandise the brand, the Cherry Reserve is supported by an array of retail promotional materials including a permanent wire rack and header card, shelf talkers, case cards, cold box clings and a 5Oml counter unit.  On-premise POS including T-shirts and shot glasses will also be made available.  There will be a targeted trade advertising schedule.  All materials utilize the “Smooth Bourbon.  Cherry Zing” tagline.  Available in 75Oml and 5Oml sizes from MS Walker, suggested retail is $14.99 for the 75Oml. 

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