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09.2010

Massachusetts Beverage Business

archivedBrandNews

BLACKHEART PREMIUM SPICED RUM
This spiced rum is now available in a 1.75L size.  The new glass handle bottle features the infamous Blackheart character on the label and is supported by a $15 rebate.  The depiction of the infamous Blackheart character is reminiscent of historic pin-up girl artwork.  Available nationally, brand support consists of a comprehensive marketing plan that includes on-and off-premise POS materials, the website blackheartrum.com, and social media activities that embody the brand tagline “Seduction in a Bottle”.  Suggested retail for the 1.75L bottle is $27.99.  Available from MS Walker.

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