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10.2010

Massachusetts Beverage Business

archivedBrandNews

INFINIUM
This crisp champagne-like beer is the result of a collaboration between Samuel Adams’ Jim Koch and Dr. Josef Schrädler, Managing Director of Germany’s Weihenstephan Brewery which was founded by Benedictine monks in 1O4O.  Working together for almost two years, the brewers perfected a new beer style that explores unique brewing techniques within the boundaries of Reinheitsgebot, the historic German beer purity law that states all beer must be brewed using only four ingredients: malt, hops, water, and yeast.  The brew pours out a deep golden color with fine bubbles and has a fruity, slightly spicy aroma.  Its crisp malt character is balanced by the Noble hops that give it a slight citrus and tartness on the palate.  This new beer will be released for a limited period this November for the holidays.  Packaged in 75Oml cork-finished bottles, suggested retail is $14.99.  Available from Atlas Distributing, Burke Distributing, Commercial Distributing, L. Knife & Son, and Merrimack Valley Distributing.

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