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10.2010

Massachusetts Beverage Business

archivedBrandNews

BLACKBEARD SPICED RUM
Named after the legendary pirate Blackbeard, this aged spiced rum combines Caribbean spices, including vanilla, nutmeg and cinnamon, with a secret blend of tropical fruits.  The launch will strongly feature the pirate’s imagery with a focus on off-premise sales coupled with trade media and promotional events.  BlackBeard has deep rich vanilla and caramel aromas with high notes of oak.  Vanilla, caramel and spices blend with the soft aged Puerto Rican rum.  Available from MS Walker.

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