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11.2010

Massachusetts Beverage Business

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Stoli Wild Cherri

This is the twelfth flavor in the brand’s vodka portfolio.  Created from the natural flavor of the wild cherry varietal, it has a rich cherry aroma perfumed with aromatic hints of vanilla.  On the palate, it delivers a full, fleshy cherry taste accented with touches of red plum and a piquant tartness.  Print ads will feature actress Julia Stiles, who debuted as the second “Stoli Original” this summer, and will urge consumers to “Live a life of flavor”.  Suggested retail is $23.99 for a 75Oml, $31.99 for a 1L and $41.49 for a 1.75L.  Available from United Liquors.

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