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ABSOLUT WILD TEA
The 12th flavor to join the Absolut portfolio, Wild Tea is an all-natural, tea and elderflower flavored vodka. Inspired by the art of the orient, the bottle is a representation of elderflower blossoms and black tea leaves. To support the launch, Absolut will run a schedule of consumer and trade advertising, including print, out-of-home and online executions. At retail, POS materials will range from posters, banners and dummy bottles to 5Oml displays. On-premise will feature table tents, posters and coasters, and there will be a full schedule of consumer sampling events. Available in January in 1L, 75Oml and 5Oml sizes. Suggested retail is $19.99 for a 75Oml. Available from Horizon Beverage Company.