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01.2011

Massachusetts Beverage Business

archivedBrandNews

Jack Daniel’s Old No.7
This limited edition bottle is being released to celebrate the 9Oth birthday of the brand’s first salesman, Angelo Lucchesi.  Lucchesi helped build the whiskey to worldwide fame, and has spent many years traveling the world as an ambassador for Jack Daniel’s Tennessee Whiskey.  A portion of the proceeds for the collectible bottle will go to one of Lucchesi’s favorite charities.  The commemorative bottle will include a brief story about Lucchesi’s 57 years of dedication to the brand.  Suggested retail is $29.99 for a 75Oml.  Available from Horizon Beverage Company.

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