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03.2011

Massachusetts Beverage Business

archivedBrandNews

This new addition to the Christian Brothers Brandy line combines natural honey with brandy.  Marketing materials will utilize the Christian Brothers’ “CB & . . .” tagline by adding “CB & . . . a taste of honey.”  The flavor extension will be supported by a trade media schedule.  In addition, the product features an array of in-store and on-premise POS.  Available from MS Walker.

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