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05.2011

Massachusetts Beverage Business

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archivedBrandNews

JOSE CUERVO AUTHENTIC LIGHT MARGARITA AND AUTHENTIC WATERMELON MARGARITA

The Jose Cuervo ready-to-serve portfolio has added these two new flavors to its lineup.  Both are made with Jose Cuervo Especial Gold tequila, triple sec and lime.  The Light has fewer than 1OO calories per serving.  Also launching is the brand’s non-alcoholic, Zero Calorie Margarita Mix.  The launch will be supported by an integrated marketing effort that includes promotions, public relations, merchandising and sampling events, in addition to digital media.  The 9.95% ABV product is available in a 1.75L bottle with a suggested retail price of $14.99.  Available from United Liquors.

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