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05.2011

Massachusetts Beverage Business

archivedBrandNews

TRYBOX SERIES NEW MAKE and RYE NEW MAKE

These are the first two releases of the Trybox Series of New Make Whiskeys from Heaven Hill Distilleries.  The Series, which is named after the copper and glass “tasting station” where new make whiskey flows off the still, offers up several styles of Heaven Hill’s American Whiskeys.  Each is taken straight off the still, before aging in a charred oak barrel – the same way father and son Master Distillers Parker and Craig Beam taste-test them.  The first two releases will be New Make, which if it was barrel aged would become a Straight Bourbon such as Evan Williams Single Barrel Vintage; and Rye New Make, which if aged would become Rittenhouse Straight Rye.  New make whiskey, traditionally referred to by distillers as “White Dog”, is American whiskey in its most raw and elemental form.  It is a very different sensory experience than barrel aged whiskey, offering up grainier and sharper aromas and flavor notes.  The New Make uses the same grain recipe, or mashbill, as nearly all of Heaven Hill’s bourbons.  The Rye New Make utilizes the traditional Heaven Hill rye mashbill, the same that is used to produce Rittenhouse Rye.  The Rye New Make adds an element of spicy, sharp fruitiness to the taste.  Both releases are bottled at 62.5% ABV.  Suggested retail is $24.99 per 75Oml.  Available from MS Walker.

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