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05.2011

Massachusetts Beverage Business

archivedBrandNews

WOODFORD RESERVE BOURBON 2O11 KENTUCKY DERBY BOTTLE

Woodford Reserve, the Official Bourbon of the Kentucky Derby, has released this limited-edition commemorative bottle featuring the artwork of award-winning artist and Virginia native Brett Amory.  The bottle features Amory’s signature prominently at the bottom of the label as well as a neck-tag bearing information about him.  Consumers can also enter Woodford Reserve’s Kentucky Derby Sweepstakes with a chance to win a VIP trip to the 2O12 Derby.  People can enter by either registering their bottle’s unique number found on the neck label, or by entering any random five digit code at WellCraftedDerby.com.  Consumers may also enter by mail.  Upon registering they will be given a randomly-generated post position, from 1 to 2O, for the 2O11 Kentucky Derby.  If the horse that starts from their assigned post position wins, he/she will be entered in the grand prize trip drawing.  The limited-edition liter-size bottle has a suggested retail price of $42.99.  Available from Horizon Beverage Company.

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