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05.2011

Massachusetts Beverage Business

archivedBrandNews

BECHEROVKA LIQUEUR

Pronounced “beck ur OHV kuh”, this bitter herbal liqueur from the Czech Republic is now available in the US.  Created in 18O7, the golden amber liqueur is a blend of more than 2O exotic herbs and spices with aromatic oils, alcohol and mineral-rich water.  The recipe is known today by only a handful of individuals.  On the palate, Becherovka is sweet at first, with hints of dark honey, followed by the spice of cinnamon, clove and ginger, unfolding into a slightly bitter and pleasant finish with hints of orange peel.  The launch is being supported with POS materials, including a dual-sided recipe tear pad and necker.  Table tents are available for on-premise.  Available from United Liquors.

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