Pronounced “beck ur OHV kuh”, this bitter herbal liqueur from the Czech Republic is now available in the US. Created in 18O7, the golden amber liqueur is a blend of more than 2O exotic herbs and spices with aromatic oils, alcohol and mineral-rich water. The recipe is known today by only a handful of individuals. On the palate, Becherovka is sweet at first, with hints of dark honey, followed by the spice of cinnamon, clove and ginger, unfolding into a slightly bitter and pleasant finish with hints of orange peel. The launch is being supported with POS materials, including a dual-sided recipe tear pad and necker. Table tents are available for on-premise. Available from United Liquors.