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06.2011

Massachusetts Beverage Business

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archivedBrandNews

MALIBU BLACK AND CRANBERRY-CHERRY
These are the two newest additions to the Malibu portfolio.  The Black is a 7O proof rum with a hint of the brand’s signature coconut flavor.  The launch will be supported with a range of TV, digital, and OOH advertising as well as consumer samplings.  At retail, display and merchandising materials featuring the Black & Cola cocktail will introduce shoppers to Malibu’s new higher proof spirit and encourage them to “Crank Up Their Cola”.  The Cranberry-Cherry was the winner from last December’s “Malibu U Choose” sweepstakes campaign where consumers voted for their favorite new flavor.  It joins the Flavors line that includes Mango, Passion Fruit and Tropical Banana, among others.  The Black is available in 1.75L, 1L, 75Oml and 5Oml sizes.  Suggested retail is $15.99 for a 75Oml.  Suggested retail for the Cranberry-Cherry is $9.99 for a 75Oml.  Both products are available from United Liquors.

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