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06.2011

Massachusetts Beverage Business

archivedBrandNews

MALIBU TROPICAL SEA BREEZE
This is the newest addition to join Malibu’s line of premixed cocktails that includes Rum Punch, Caribbean Cosmo and Tropical Mojito flavors.  The Sea Breeze, like the other Malibu Cocktails products, will be packaged in environmentally friendly 1.75L pouches which are made of soft plastic that allows for quicker chilling and keeps the product fresh once opened.  The dispenser nozzle is leak-proof.  To support the launch, Malibu will offer specially designed POS materials, off-premise sampling and digital media support.  Suggested price is $19.99 for a 1.75L.  Available from United Liquors.

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