WILD TURKEY 81 KENTUCKY STRAIGHT BOURBON WHISKEY
Crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, this 81-proof whiskey was developed as a mixing bourbon. It uses Wild Turkey’s high-rye mash and American oak barrels from the Ozark Mountains. It’s a blend of six-, seven- and eight-year-old whiskies. The launch is being supported by a marketing campaign featuring print, outdoor and digital advertising and social media. Suggested retail is $19.99. Available from United Liquors.