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08.2011

Massachusetts Beverage Business

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WILD TURKEY 81 KENTUCKY STRAIGHT BOURBON WHISKEY
Crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, this 81-proof whiskey was developed as a mixing bourbon.  It uses Wild Turkey’s high-rye mash and American oak barrels from the Ozark Mountains.  It’s a blend of six-, seven- and eight-year-old whiskies.  The launch is being supported by a marketing campaign featuring print, outdoor and digital advertising and social media.  Suggested retail is $19.99.  Available from United Liquors.

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