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01.2012

Massachusetts Beverage Business

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SAMUEL ADAMS BREWERS CHOICE VARIETY PACK
There are three new additions to this year’s Brewers Choice Variety 12-Pack: Whitewater IPA, Alpine Spring and Mighty Oak.  The Whitewater IPA is a new fusion-style brew that brings together the crisp spicy wheat character of a white ale balanced by the intense hop flavor of an IPA.  It is a medium-bodied beer brewed with an array of aromas and flavors such as apricots, orange peel and coriander.  The Alpine Spring is an unfiltered, crisp, medium-bodied lager with bright floral and citrus notes.  Tettnang hops sourced from Alpine gardens impart citrus and slightly spicy flavors.  The German Pilsner and honey malts of the beer add a crisp and sweet malt character to the brew.  The winner of the Beer Lover’s Choice contest, Mighty Oak is a deep red ale with aromas of mocha and toffee, and an earthiness from East Kent Golding hops – a variety that dates back to the 17OOs in England.  Smooth and clean, this brew has a lingering sweetness and slight roastiness from a blend of malts, with a hint of oak on the finish.  The other beers in the variety pack are the Boston Lager, Black Lager and Irish Red.  Suggested retail is $13.99 for the 12-pack.  Available from Atlas Distributing, Burke Distributing, Commercial Distributing, L. Knife & Son, and Merrimack Valley Distributing.

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