The bacon-flavored vodka brand has undergone a redesign. Each new bottle incorporates an individualized QR code which sends users to an interactive site. Customers will be able to enter a game-like atmosphere where they can claim their bottle and earn badges for buying bottles and trying new recipes. In the coming year, Bakon will grow the game with scavenger hunts, photo contests and more. The company will also be able to use the new information to gain insight into how the spirit’s distribution is tracking with geo-targeted feedback.