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05.2012

Massachusetts Beverage Business

archivedBrandNews

MALIBU MELON MARGARITA
 - The newest addition to the Malibu line of premixed cocktails, the Melon Margarita is packaged in a quick-chilling pouch.  The dispenser nozzle is leak-proof and the environmentally friendly pouch represents an 85% reduced carbon footprint compared to glass.  To support the launch, Malibu will offer POS including display racks, cooler pusher trays, case cards and shelf talkers.  Suggested retail is $19.99 per 1.75L pouch.  Available from United Liquors.

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