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05.2012

Massachusetts Beverage Business

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archivedBrandNews

MALIBU SUNSHINE
 - The newest addition to the Malibu line of flavored rums, Sunshine is flavored with lemon-lime citrus fruits.  The launch is being supported with a digital and social media marketing plan and a special film titled the Malibu Sun Project.  Suggested retail is $12.99 for a 75Oml.  Also available in 1.75L, 1L and 5Oml bottles from United Liquors.

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