“THE LAST WORD”
As a follow up to its collaboration with photographer Annie Leibovitz for an ad campaign, The Macallan has begun a photography competition: “THE LAST WORD”. Now through October 23, photographers can upload a portrait they’ve taken with one word – The Last Word – capturing the mood of their photograph (themastersofphotography.com). Visitors to the website will vote on the portraits, the photographers will be able to share their work through Twitter, Facebook and Google+ and there will be a dedicated Pinterest board. Each week, one portrait will be chosen as The Last Word of the Week, which will become Macallan’s Facebook profile picture for the following week. Prizes will be awarded monthly leading up to a final selection of winners chosen by judges from the Royal Photographic Society. Monthly prizes include a pewter hipflask encased in leather and the “Making Of” book that details the collaboration between Annie Leibovitz and The Macallan. The overall winner will receive a trip to Scotland for two with a special photographic-themed visit to The Macallan.