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08.2012

Massachusetts Beverage Business

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Passion4Beer.com

Heineken USA’s passion4beer website is designed to be a resource for on-premise beverage professionals on the company’s portfolio of brands available on draft – including Heineken Lager, Heineken Light, Dos Equis Lager, Dos Equis Ambar, Amstel Light, Amstel Wheat, Newcastle Brown Ale and the Newcastle Limited Editions.  The site features brand stories, product information and food and beer pairings as well as freshness standards, tips for the “perfect pour” and on-premise draft best practices.  Also available for users is Taxi Magic, a mobile app that allows users to book, track and pay for a taxi through their smartphone.

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