SAILOR JERRY RUM
SAILOR JERRY RUM has created its first national TV ad that features a compilation of material sourced from a decade of Sailor Jerry events, concerts and films set to a punk rock soundtrack. Sailor Jerry Rum was created in honor of Norman “Sailor Jerry” Collins, deemed the father of the old school tattoo. Scenes in the ad include clips from the Sailor Jerry Presents music program, the Hold Fast mini-documentary series that highlights craftsmen who share Collin’s work ethic and values and clips from Hori Smoku Sailor Jerry, a feature-length, documentary film on the life and times of Collins. The 3O-second ad will air on national cable channels including ESPN, Spike, FX and Comedy Central and will be supported by digital, print and out-of-home advertising.