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03.2013

Massachusetts Beverage Business

archivedPromotions

SOUTHERN COMFORT

SOUTHERN COMFORT has introduced a new way to get the weather: comfortableweatherguy.com.  The site, the latest in the “Whatever’s Comfortable” campaign, features a Speedo-wearing Southern Comfort-drinking man, doing his thing in the rain, the snow, the wind, and the sun.  Accessible via mobile and tablet, it will pick up the user’s location – so if it is snowing in your city, it is snowing on the man.  There are over 8O different scenarios in all including hail, hot temperatures, windy, and lightning.

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