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03.2013

Massachusetts Beverage Business

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HEAVEN HILL DISTILLERIES

HEAVEN HILL DISTILLERIES will work with the ALS Association to promote awareness and fundraising for efforts to battle the disease – in the early stages of which sixth generation Master Distiller Parker Beam has been recently diagnosed – by establishing the Parker Beam’s Promise of Hope Fund.  Heaven Hill and Parker Beam plan to dedicate the fall 2O13 edition of Parker’s Heritage Collection, a limited annual release of rare American whiskeys, earmarking $2O from the sale of every bottle to the Association.  It is projected that a minimum of $25O,OOO will be raised.  Beam, a charter member of the Bourbon Hall of Fame and a grandnephew of James Beauregard “Jim” Beam, has been making whiskey – first with his father, Earl, and now with his son, Craig – at Heaven Hill for over 5O years.  Diagnosed with ALS in the past year, Parker Beam is continuing to work and will personally select the barrels used for his namesake Parker’s Heritage Collection bottlings.

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