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08.2013

Massachusetts Beverage Business

archivedPromotions

SPEYBURN

In a partnership with American Rivers, the organization dedicated to protecting and restoring the nation’s rivers and streams, Speyburn Single Malt Scotch Whisky is running the “SPEYBURN SALMON RUN” promotion.  For every person who signs up for Clan Speyburn, a loyalty group providing exclusive access to limited edition releases and events, Speyburn will donate $1 to American Rivers, up to 3OOO members.  The effort will be communicated through an in-pack piece displayed at retail stores through September 3O.  The brand will also conduct tastings at various American Rivers events throughout the year.

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