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10.2013

Massachusetts Beverage Business

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archivedPromotions

Casillero del Diablo Wine

This year’s Casillero del Diablo Wine Halloween programming features an array of multi-media marketing including the 3rd Annual “Legendary Halloween Costume Contest” in partnership with specialty retailer Spirit Halloween.  From October 1 to November 1O, people can share photos of their Halloween attire in Instagram and Facebook. Those dressed as devils and featured with a Casillero del Diablo wine will win bonus points.  The grand award winner will receive a DSLR camera.  A fully integrated ad campaign will support The Official Wine of Halloween campaign.  This includes national and regional print media and radio spots.  On- and off-premise will feature devil-themed displays and POS.

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