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02.2008

Massachusetts Beverage Business

archivedPromotions

MALIBU RUM

Article By: MBB

MALIBU RUM The Caribbean isn't just a place, it's a state of mind in the Malibu "Get Your Island On" global advertising campaign. Inspired by the brand's Caribbean heritage, the campaign, which debuted in December on television and will expand in print, radio, out-of-home and additional television executions in the spring, urges consumers to bring the light-hearted spirit and upbeat energy of the islands to their daily lives.

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