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03.2008

Massachusetts Beverage Business

archivedPromotions

JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light

JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light to help boost sales by co-promoting two of America’s most popular St. Patrick’s Day celebratory beverages. This year’s “Think Green” program combines merchandising and display materials including case cards, case wrap and  shelf talkers – building
traffic-stopping displays of Jameson and Heineken together.

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