Massachusetts Beverage Business


Boru Vodka

Boru Vodka will sponsor the 2OO8 tour of Lloyd Dobler Effect (LDE), the winning band in Boru’s “Defend the Bar Band” competition.  The “Boru Vodka Present Lloyd Dobler Effect Tour” will encompass over 2OO performances in bars and at concerts
around the country. The tour will be promoted with signage, by street teams and over the Internet.  Boru will also sponsor on-premise promotions.  Last year was the inaugural year for the search for the best bar band in the country. Independent bands were invited to submit their original music in this nationwide talent search. Over 1OO bands entered the premier of this now annual event, and Lloyd Dobler Effect rose to the top and landed the grand prize.

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