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09.2007

Massachusetts Beverage Business

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archivedPromotions

BORU VODKA

BORU VODKA has launched "Defend the Bar Band", a web-based contest to find the most authentic and passionate bar band. Additional elements include a consumer "Defend the Fan" sweepstakes, and on-premise "Defend the Bar Band" nights.

The multi-tiered effort begins with the search for the ultimate bar band. Up to fifteen unsigned bands will be selected from all the entries received and their original recordings will be featured on boru.com. The bands will compete for the opportunity to win a digital release deal with Roadrunner Records as well as $1O,OOO worth of new equipment from Musician's Friend. Real-time, web-based consumer voting will narrow the field to four finalists. A combination of consumer voting and industry panel votes will determine the winning bar band. The judging panel is made up of industry and entertainment experts from Roadrunner Records, Blender.com, Musician's Friend and Boru Vodka. Bands can currently submit their entries online, and beginning September 24 consumers can visit boru.com to vote for their favorite bar band. They can also enter the "Defend the Fan" sweepstakes for the chance to receive daily music downloads and win $5OOO or a Boru branded jukebox. The bar band program will be promoted on-premise with events and POS merchandise. The winning band will be announced in early November.

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